SLOWING DOWN
We believe in the power of scent to transform moments into rituals and elevate beauty to an experience that engages the senses. Rooted in the harmony of Italian craftsmanship and Japanese mindfulness, our collection is a celebration of the connection between nature and well-being.
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Our fragrances are thoughtfully curated, each designed to evoke emotions, memories, and a sense of presence. Using only the finest natural ingredients, we craft perfumes and aromas that create a balance between body and mind, enhancing both inner and outer beauty. From delicate florals to grounding earthy notes, every scent invites you to slow down, breathe deeply, and embrace the mindful act of self-care.
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Sustainability is at the heart of everything we do.
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WA:IT’s olfactive journey is as much about honoring the planet as it is about self-nurture. In 2021, we became the first European beauty brand to achieve Carbon Negative status, reinforcing our commitment to eco-conscious practices in every stage of production.
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Explore our world of scents and discover how each fragrance tells a story—one that connects you to nature, awakens your senses, and brings moments of serenity into your everyday life.
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YOU HAVE TO WA:IT AND COMPREHEND THAT ETERNAL BEAUTY IS IN THE MOMENT
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The brand name ‘WA:IT’ and logo encapsulates the duality of a meaning – Japanese symbol ‘wa’ that signifies peace and harmony and is a window towards the world and a new way of seeing the beauty of life; and ‘it’ that refers to the Italian love and joy of the beauty of the moment that is attainable.
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